摘要
本研究旨在探讨微信中个人用户的大五人格特质与其社会资本之间的关系,并考察微信使用强度在大五人格特质和社会资本之间的中介作用。采用SPSS统计软件对收集到的问卷结果进行分析,结果表明:(1)外向性、经验开放性、宜人性人格特质对桥接型社会资本有显著正向影响,经验开放性与宜人性人格特质对结合型社会资本有显著正向影响;(2)微信使用强度在外向性、宜人性人格特质与桥接型社会资本之间,以及宜人性人格特质与结合型社会资本之间均起到中介作用,其中,外向性、宜人性人格特质正向影响微信使用强度,微信使用强度对桥接型和结合型社会资本均有显著正向影响;(3)没有发现尽责性、神经质两类人格特质与微信使用强度以及社会资本之间的显著关系。本研究对于用户在把握自身人格特质的基础上通过移动社交网络构建社会资本具有重要的理论意义和现实价值。
The purpose of this study is to explore the relationship between the five personality traits of individual users in We Chat and their social capital,and to examine the mediating role of We Chat use intensity between the five personality traits and social capital.Using the results of questionnaires,the collected questionnaire data are analyzed using SPSS statistical software.The results show that(1)extroversion,openness to experience,agreeableness have a significant positive impact on bridging social capital.Openness to experience and agreeableness have a significant positive impact on bonding social capital.(2)We Chat use intensity plays a mediating role between extroversion and bridging social capital,agreeableness and bridging social capital,agreeableness and bonding social capital.Extroversion and agreeableness positively affect the We Chat use intensity.We Chat use intensity has a significant positive impact on bridging social capital and bonding social capital.(3)There is no significant relationship between conscientiousness,neuroticism and We Chat use intensity,social capital.This study has important theoretical and practical value for users to build social capital through mobile social networks on the basis of understanding their personality traits.
作者
韩金
张生太
白少一
Han Jin;Zhang Shengtai;Bai Shaoyi(School of Economics and Management,Beijing University of Posts and Telecommunications,Beijing 100876)
出处
《管理评论》
CSSCI
北大核心
2021年第2期239-248,共10页
Management Review
基金
国家自然科学基金项目(71571022)
关键词
社会资本
大五人格
社交网络
微信使用强度
social capital
big five personality
social network
We Chat use strength
