摘要
当今,地方媒体在国际传播中扮演的角色愈加重要,如何提升地方媒体国际传播能力成为业界与学界共同关注的热点议题。本文以2011—2021年地方媒体获得的中国新闻奖国际传播类作品为例,基于“选题”与“创作”两个层面的七个变量,运用模糊集定性比较分析方法,探讨了影响地方媒体国际传播的主要因素与路径。研究发现:未见有单个条件变量对地方媒体的国际传播效果产生主导性作用;在组态分析层面,共有六种较高必要性与解释力度的组合路径。可概括总结为,在非节点性事件上,采取内视角叙事为宜;报道全国性议题时,持客观立场效果更好;地方软新闻的传播需要形成全息融媒体报道。
Local media play an increasingly important role in international communication.How to improve the international communication ability of local media has become a hot topic of common concern to the industry and academic circles.Taking the international communication works of China Journalism Award won by local media from 2011 to 2021 as an example,based on 7 variables at the two levels of“topic selection”and“creation”,the fuzzy qualitative analysis method is used to explore the main factors and paths influencing the international communication of local media.The study found that no single conditional variable dominates on the international communication effect of local media;at the level of configuration analysis,there are six combinations of high necessity and interpretation.It can be summarized as the inner-perspective narrative in non-node events;the objective effect is better;the dissemination of local soft news needs to form holographic media reports.
出处
《中国新闻传播研究》
2022年第4期93-107,共15页
China Journalism and Communication Journal
基金
教育部人文社会科学研究项目“县级媒体融合与新时代基层社会治理研究”(项目编号:21YJC860006)阶段性成果
关键词
地方媒体
国际传播
影响因素
中国新闻奖
定性分析
local media
international communication
influencing factors
China Journalism Award
qualitative analysis
