摘要
[目的/意义]探索典型的弹幕视频网站——哔哩哔哩网站视频热度形成的非内容影响因素,从视频属性、创作者平台与社会属性分析其可能会对视频热度造成的影响,为B站以及其他相关新媒体视频网站用户与平台今后的发展提供一定的指导。[方法/过程]基于5W模式构建视频热度形成过程模型,以流行三要素理论为基础,构建视频热度影响因素模型。通过爬取客观数据,采用主成分分析进行热度指标衡量,运用多元回归进行影响因素的实证研究。[结果/结论]视频创作者的个人认证、粉丝数、认证数量以及视频的描述长度对视频热度产生显著的正向影响;视频的标题长度对视频热度产生显著的负向影响。处于生活空闲状态发布的视频,热度整体较高;处于睡眠状态发布的视频,则热度整体较低。
[Purpose/significance]This study explores the non content influencing factors of the video popularity of the typical bullet screen video website BiliBili website(hereinafter referred to as station B),and analyzes the possible impact on the video popularity from the perspectives of video attributes,the creator’s platforms and social attributes,so as to provide some guidances for the future development of users and platforms of station B and other relevant new media video websites.[Method/process]The formation process model of video popularity was constructed based on 5W mode,and the influencing factor model of video popularity was constructed based on the popular three element theory.Through crawling objective data,the heat index was measured by principal component analysis,and the influencing factors were empirically studied by multiple regression.[Result/conclusion]The personal authentication,the number of fans and authentications of video creators and the length of the video description have a significant positive impact on the video popularity;The length of the video title has a significant negative impact on the video popularity.Videos released in the idle state of life are generally hot;And videos released in sleep,the overall heat is low.
作者
嵇海香
任南
Ji Haixiang;Ren Nan(School of Economics and Management,Jiangsu University of Science and Technology,Zhenjiang 212000)
出处
《知识管理论坛》
2022年第1期49-60,共12页
Knowledge Management Forum
基金
国家自然科学基金面上项目“企业信息技术双元能力构建过程中CIO-TMT知识交互的作用机理研究”(项目编号:71971101)
国家自然科学基金面上项目“基于制造企业信息系统使用多源数据的全景式决策价值发现方法研究”(项目编号:71972090)研究成果之一
关键词
B站
视频热度
5W模式
流行三要素
实证分析
BiliBili website
video popularity
5W mode
three elements of popularity
empirical analysis
