摘要
媒体融合是一项持续、系统、综合性的工程,当前我国县级媒体融合已基本完成媒介融合并步入深度融合阶段,推进县级媒体正确、高效实现深度融合意义重大。以天水市县级融媒体与标杆县级融媒体为代表,对不同融合程度的县级融媒体进行比较后发现,深度融合县级媒体的自我造血能力更强,媒体业务功能更加健全,新闻内容丰富多样且“接地气”,但新闻舆论“四力”弱化、“新闻+服务”核心功能不够突出、主流舆论引导力不强、新闻产品竞争力较弱的问题仍然存在。县级媒体深度融合的科学评价应当从融媒体核心竞争力、核心业务、新闻舆论和新闻产品四个维度进行,未来推进县级媒体融合向纵深发展的路径选择应当着眼于创新内容生产方式,发现新闻专业价值,提升综合服务效能,探索新型媒体业务以及深化体制机制变革。
Media integration is a continuous,systematic and comprehensive project.At present,China’s county-level media integration has basically completed media integration and entered the stage of in-depth integration.It is of great significance to promote the correct and efficient realization of in-depth integration of county-level media.Taking Tianshui county-level financial media and benchmark county-level financial media as representatives,after comparing the county-level financial media with different integration degrees,it is found that the deeply integrated county-level media have stronger self hematopoietic ability,more sound media business functions,rich and diverse news content and"grounding",but the"four forces"of news and public opinion are weakened,the core function of"news+service"is not prominent,and the guidance of mainstream public opinion is not strong The problem of weak competitiveness of news products still exists.The scientific evaluation of the in-depth integration of county-level media should be carried out from the four dimensions of integrating the core competitiveness of media,core business,news public opinion and news products.In the future,the path choice to promote the in-depth development of county-level media integration should focus on innovating the content production mode,discovering the value of journalism,improving the comprehensive service efficiency,exploring new media business and deepening the reform of system and mechanism.
作者
霍立红
周春燕
Huo Lihong;Zhou Chunyan(Tianshui Daily,Tianshui Gansu 741000,China;Department of Basic Courses,Shandong Xiehe University,Jinan Shandong 250000,China)
出处
《天水师范学院学报》
2022年第1期87-96,共10页
Journal of Tianshui Normal University
关键词
县级媒体
融媒体中心
媒体深度融合
多维评价
路径选择
county-level media
financial media center
deep media integration
multidimensional evaluation
path choice
