摘要
随着信息技术的不断进步,公共图书馆的传统服务模式已趋于落后,智能化建设是公共图书馆顺应时代发展的必由之路。作为公共图书馆智能化建设的重要组成部分,微信公众平台具有运营成本低、信息推送精准快捷等优势,但同时也存在推送内容欠缺吸引力、阅读推广效果欠佳、缺乏对"深阅读"的引导等问题,对公共图书馆微信公众平台阅读推广现状进行研究,提出合理的改革建议,以期提高微信公众平台在公共图书馆阅读推广中的总体效用,提升读者的阅读体验,满足其个性化需求。
With the continuous progress of information technology,the traditional service mode of public libraries has tended to lag behind.Intelligent construction is the only way for public libraries to adapt to the development of the times.As an important part of the intelligent construction of public libraries,WeChat public platform has many advantages,such as low operating cost,accurate and fast information push.But at the same time,there are many problems such as the content of push is not attractive,reading promotion effect is not good,lack of deep reading guidance and so on.This paper studies the current situation of the WeChat public platform reading promotion in public libraries,and puts forward reasonable reform proposals,in order to improve the overall effectiveness of the WeChat public platform in public libraries,enhance readers’reading experience and meet their personalized needs.
出处
《图书馆工作与研究》
CSSCI
北大核心
2020年第S01期36-40,共5页
Library Work and Study
基金
天津图书馆馆立科研课题“基于移动智能终端的图书馆智能化建设研究”(项目编号:TJL201905)研究成果之一
关键词
微信公众平台
公共图书馆
阅读推广
WeChat public platform
Public library
Reading promotion
