摘要
在充分理解和有效传播的目标驱动下,当前跨文化传播的主要困境是主客体融合和传播效果的不确定性增强,实践表现为个体认知上的失范、资本利益当道和国际霸权依然存在。网络修辞作为话语有效传播的社会实践,在社会关系联结、技术发展和文化塑形方面都发挥着一定作用。本文尝试根据网络修辞的特点,剖析网络传播语境下跨文化传播的困境,并分析作为社会行动的网络修辞的社会体现,以期为修辞学和跨文化传播研究提供新意。
Motivated by complete understanding and effective communication,the current dilemma of intercultural communication is the convergence of subjectivity and objectivity,and the strengthened uncertainty of communication effects,which are indicated by individual cognitive anomie,the dominance of capital and existing international hegemony.Internet rhetoric,as a social practice of effective discourse communication,has played a role in the aspects of social connections,technology development and culture shaping.This paper attempted to analyze the dilemma of intercultural communication in the context of internet communication according to the characteristics of internet rhetoric,and analyzed the social embodiment of internet rhetoric as a social action,so that new ideas may be provided for rhetoric and intercultural communication.
作者
冯亚利
FENG Ya-li(School of Foreign Languages,Hubei University of Technology,Wuhan 430068,China)
出处
《山西财经大学学报》
CSSCI
北大核心
2022年第S01期177-180,共4页
Journal of Shanxi University of Finance and Economics
关键词
跨文化传播
传播困境
网络修辞
intercultural communication
communication dilemma
internet rhetoric
