摘要
旅游网络关注度是用户旅游需求通过互联网的一种表现.文章基于百度指数,运用季节性集中指数、地理集中指数和相关系数法研究武夷山旅游的网络关注度时空特征.结果显示:武夷山旅游在互联网上受到的关注度较高,但2013-2017年总体呈下降趋势.武夷山旅游网络关注度季节差异性明显,月变化曲线呈倒"V"型;周变化曲线呈"一"字型;"五一""十一"对武夷山旅游的网络关注度呈现呈先升后降趋势,"春节"对武夷山旅游的网络关注度呈现"■"型趋势,在除夕网络关注度降到最低,初一快速上升,初四过后网络关注度又回落.武夷山旅游网络关注度的空间差异明显,地理分布较集中,且集中程度不断增加;与地区生产总值、居民人均可支配收入、互联网普及率呈正相关;与空间距离呈负相关.
The attention of tourism network is a reflection of user demand through network.Based on the baidu index,this paper uses the seasonal concentration index,geographical concentration index and correlation coefficient method to study the spatial and temporal characteristics of Wuyishan tourism.The results show that Wuyishan tourism has a high level of online attention,but the overall trend is decreasing.The monthly change curve of Wuyishan tourism network is inverted"V"and the seasonal difference is obvious;the weekly variation curve is"one";in"May Day"and"The National Day"it shows the online attention of Wuyishan tourism on the first rise and then downward trend.On"Spring Festival"it shows the trend of the online attention of Wuyishan tourism.On the New Year’s eve network attention to the lowest,the first rapid rise,after the first four,the network attention has come down again.The spatial difference of the tourism network of Wuyishan is obvious,the geographical distribution is more concentrated,and the concentration degree is increasing continuously.It is positively correlated with regional GDP,per capita disposable income,internet penetration and space distance.
作者
曾月娥
陈晓颖
李子蓉
ZENG Yue’e;CHEN Xiaoying;LI Zirong(School of Resource and Environmental Science,Quanzhou Normal University,Fujian 362000,China)
出处
《泉州师范学院学报》
2019年第6期101-108,共8页
Journal of Quanzhou Normal University
基金
福建省社会科学规划项目(FJ2016C046).
关键词
百度指数
旅游
网络关注度
时空特征
武夷山
baidu index
tourism
network attention
time and space characteristics
Wuyishan scenic area
