摘要
本文针对一项有代表性的社交媒体消极使用行为应对举措——微信朋友圈"三天可见",进行用户使用状况与效果的探索性研究。通过对27位微信朋友圈用户的深度访谈,本研究发现,"三天可见"功能之所以能让朋友圈变得更加为人所接受,主要原因在于这种可见设置能阻止不当窥探,保护隐私,让个人在印象管理方面更有社交主动权,以及将数字记忆从共享收归私有,从而有效地破除朋友圈使用过程中的一些心理顾虑和使用障碍。本文同时对"三天可见"功能的创新意义和局限进行了探讨。
A qualitative study was conducted to explore the use and effects of"Viewable for Last 3 days"of WeChat Moments,a coping approach to the negative use of social media.27 in-depth interviews were conducted to collect data.Three benefits of"Viewable for Last 3 days"of WeChat Moments were discussed,keeping from inappropriate prying eyes,gaining the initiative in personal image management and social interactions,and privatising the digital memory rather than sharing,which effectively eliminated the psychological and behavioral obstacles regarding the Moments use.The creative values and potential limitations of"Viewable for Last 3 days"were offered.
作者
周丽玲
代义佳
Zhou Liling;Dai Yijia
出处
《中国媒体发展研究报告》
2020年第1期57-76,201,共21页
Research Report of China's Media Development
关键词
微信朋友圈
“三天可见”
社交媒体消极使用
个性化
WeChat Moments
"Viewable for Last 3 Days"
Negative Use of Social Media
Personalization
