摘要
文章基于三阶段供应链价值共创数理模型,对声誉耗散条件下考虑社会资本积累的供应链价值共创机制进行研究,通过典型企业的数值算例对供应链价值共创机制的相关命题进行验证。研究发现,声誉耗散与社会资本积累是供应链价值共创的核心影响因素;声誉耗散与社会资本积累带来的品牌价值在消费倾向的作用下转换成企业产品收益增加能够覆盖企业因声誉耗散与社会资本积累的投入时,供应链价值得到提升。社会资本积累投入强度与社会资本积累声誉转化系数对供应链价值存在复合影响,这种影响的正负方向取决于边际消费倾向与声誉耗散的乘积与产品单位成本的比较。
Based on the relationship of the dissipation of reputation,the accumulation of social capital and the supply chain value create,focused on the important role of the dissipation of reputation and the accumulation of social capital to the supply chain value creation,explored the mechanism of supply chain value co-create considering the accumulation of social capital and the dissipation of reputation by building a mathematical model about three-stage supply chain value create.Some useful conclusions were found:the value of manufacturers,suppliers,consumer surplus and the total value of supply chain would be improved,when the increase of enterprise product income could cover the input due to the reputation dissipation and social capital accumulation;the consumer surplus and total value of supply chain were inverse relationship with the investment intensity of manufacturers’social capital accumulation,and were positive relation with the transformation coefficient of the social capital accumulation for reputation;the information flow of reputation dissipation was positive relation with the value of manufacturer,supplier,consumer surplus and supply chain as whole;the investment intensity and the reputation transformation coefficient of the social capital accumulation had a compound effect on the supply chain value,and the positive or negative direction of this effect depended on the compare of the product of marginal propensity to consume and reputation dissipation compared to the unit cost of the product.
作者
杨敏
王静娴
YANG Min;WANG Jing-xian(School of Management,Guizhou University of Commerce,Guiyang Guizhou 550014,China)
出处
《技术经济与管理研究》
北大核心
2020年第7期74-79,共6页
Journal of Technical Economics & Management
基金
国家自然科学基金项目(71562004)
贵州省高校人文社会科学规划项目(2019gh003)
贵州商学院博士科研启动基金项目(黔商合BSKY[2018]008)
贵州省理论创新联合课题(GZLCLH-2020-196、GZLCLH-2020-191)
关键词
声誉耗散
社会资本
资本积累
供应链价值
Reputation dissipation
Social capital accumulation
Capital accumulation
Supply chain value co-create
