摘要
随着研学旅行、亲子旅游的快速发展,青少年旅游市场渐热,规范和引导青少年游客的亲环境行为,维护景区环境已刻不容缓。在相关理论研究成果回顾的基础上,基于群体影响的视角建构了参照群体、行为态度和亲环境行为的理论关系模型,侧重分析青少年游客与成年游客在亲环境行为的差异性,并以海珠湿地国家公园为案例地,通过问卷调查法收集数据,利用SPSS17.0和AMOS17.0统计软件进行结构方程分析。得出以下结论:①结构方程模型显示,参照群体的两类影响(规范性社会影响和信息性社会影响)对的行为态度、亲环境行为均产生显著的正向影响,并再次验证了行为态度与亲环境行为之间的正向关系;②通过中介效应分析发现,行为态度在参照群体的两类影响与亲环境行为之间的存在部分中介作用;③基于多群组分析,青少年游客与成年游客在理论关系模型中存在差异,青少年更容易受到规范性社会影响,成年人则更容易受到信息性社会影响。研究结论能够为有效培养和激发不同年龄段游客的亲环境行为提供理论依据。
Urban wet-land parks provide many services such as public space for environmental education and urban recreational activities to society and are becoming essential components within eco-landscapes worldwide.However,with the rapid expansion of the number of citizen visitors and teenagers visitors,the degradation of wet-land environmental quality alert that it is essential to study the pro-environmental behavior of young visitors.Based on the prior literature,this paper constructed a conceptual model to depict the relationship among reference group,attitude toward and proenvironmental behavior intention with the age as the moderating variable,and collected the first data from the visitors in Guangzhou Huizhou National Wetland Park.The test of conceptual model was conducted using the statistical software of SPSS 17.0,AMOS 17.0.the empirical results of structural equation modeling(SEM)indicate that:1)Normative social influence and informational social influence have a significant positive impact on attitude toward and pro-environmental behavioral intention,and the positive relationship between attitude toward and pro-environmental behavioral intention is confirmed again.2)Attitude toward plays a mediating role in the relationship between reference group influence and proenvironmental behavioral intention.3)There are differences in the conceptual model between young visitors and adult visitors after the multiple-group analyses.Young visitors are more susceptible to normative social influence,and adult visitors are more susceptible to informational social influences.Finally,the conclusions of the study provides a theoretical basis for effectively promoting the pro-environmental behavior of visitors in different ages.
作者
方远平
张琦
李军
黄向
FANG Yuanping;ZHANG Qi;LI Jun;HUANG Xiang(School of Tourism Management,South China Normal University,Guangzhou 510006,Guangdong,China)
出处
《经济地理》
CSSCI
CSCD
北大核心
2020年第1期204-213,共10页
Economic Geography
基金
国家自然科学基金项目(41471106、41771144).
关键词
亲环境行为
环境友好
群组分析
参照群体
青少年游客
海珠国家湿地公园
pro-environmental behavior
environment friendly
multi-group analysis
reference group
young visitor
Haizhu National Wetland Park
