摘要
搜索流量优化是指通过分析电商平台的搜索流量底层逻辑,按照最新搜索流量规则对产品进行优化,从而获取更多精准有效优质流量的活动。本文结合最新趋势,分析淘宝平台搜索流量底层逻辑,在研究现有搜索流量方案及其优缺点的基础上,从个性化标签的塑造、店铺权重优化以及店铺视觉优化三个方面对当前搜索流量优化方案进行补充,帮助淘宝平台电商在运营过程中获取更多精准、有效的搜索流量。
Search traffic optimization refers to the activity which can obtain more accurate,effective and high-quality traffic by adopting the underlying logic of search traffic on e-commerce platforms,and optimizing the products according to the latest search traffic rules.The paper analyzes the underlying logic of Taobao’s search traffic under the current trend,explores its advantages and disadvantages of some existing search traffic,and then makes a supplementary on current optimization plan of search traffic from the three aspects of personalized label building,store weight optimization and store vision optimization,which attempts to help Taobao obtain more accurate and effective search traffic.
出处
《价格理论与实践》
北大核心
2019年第10期124-127,共4页
Price:Theory & Practice
关键词
新零售
电商平台
搜索流量
个性化标签
搜索权重
淘宝
New retail
E-commerce platform
Search traffic
Personalized tags
Search weight
Taobao
