摘要
所谓融媒,是指传统媒体与新媒体充分整合以最大限度实现优势互补,这一交互性的媒介特质深刻影响着当代人们的思想行为和信息接受方式,为宣传红色文化内涵,弘扬精神价值意蕴提供了更为广阔的传播平台。贵州是红色文化资源大省,通过调查发现,目前贵州红色文化在全国虽有一定知名度,但依然存在红色资源利用不充分、传播途径不丰富、区域发展不平衡、缺乏特色定位等问题。融媒视域下,新时代贵州红色文化传播要敢于打破传统传播模式的藩篱,构建传播新机制,树立品牌新思维,努力推动贵州红色文化实现创新发展,在新时代面向全国乃至世界发声。
The so-called media convergence refers to the full integration of traditional media and new media to maximize complementary advantages and it profoundly affects people’s thoughts,behaviors and the way in which information is received and provides a broader communication platform for the promotion of the connotation and value of the Red culture.Guizhou is a province rich in Red cultural resources,but there still remain problems such as insufficient use of red resources,inadequate transmission channels,unbalanced regional development,and lack of distinctive positioning.Seen from the perspective of media convergence,the dissemination of Guizhou’s Red culture in the new era must dare to break the barriers of traditional communication models,build new communication mechanisms,establish new brand thinking,and strive to promote the innovative development of Guizhou’s Red culture,and speak out to the country and to the world in the new era.
作者
尹欢
谷松岭
汪泽江
YIN Huan;GU Song-ling;WANG Ze-jiang(School of Marxism,Zunyi Medical University,Zunyi 563000,China)
出处
《红色文化资源研究》
2020年第2期104-111,共8页
Studies of Red Cultural Resources
基金
贵州省哲学社会科学规划课题“贵州红色文化传播现状及应对研究”(项目编号:19GZYB37)
贵州省高校人文社会科学研究项目青年项目“贵州高校红色文化教育现状及应对研究”(项目编号:2020DXS023)
关键词
贵州
红色文化
传播机制
品牌塑造
Guizhou’s Red culture
communication mechanisms
brand thinking
