摘要
为改善数字化地标设计评价的科学性和合理性,优化城市品牌的传播效果,本文提出了基于层次分析法(AHP)和模糊综合评价(FCE)的数字化地标设计评价策略。首先,构建了数字化地标的设计评价指标体系,包括3个一级指标和17个二级指标,运用AHP法得到各层级指标的对应权重;其次,运用FCE模型结合具体案例验证了数字化地标设计评价指标体系与受众心理的一致性;最后,结合评价模型指出文化元素的渗透与升华、表现形式的多元化和智能化以及信息交流的互动性是数字化地标设计的发展趋势。
In order to improve the scientificity and rationality of the evaluation of digital landmark design and optimize the communication effect of urban brand,this paper puts forward the evaluation strategy of digital landmark design based on analytic hierarchy process(AHP)and fuzzy comprehensive evaluation(FCE).Firstly,the design evaluation index system of digital landmarks is constructed,including 3 first-class indicators and 17 second-class indicators,and the corresponding weights of each level of indicators are calculated through AHP method;Secondly,the consistency between the evaluation index system of digital landmark design and audience psychology is verified by using FCE model and specific cases;Finally,combined with the evaluation model,it points out that the development trend of digital landmark design is the penetration and sublimation of cultural elements,the diversification and intelligence of expression forms and the interaction of information exchange.
作者
周蕾
孙辛
李骁恒
Zhou Lei;Sun Xin;Li Xiaoheng(College of Communication and Art Design,University of Shanghai for Science and Technology,Shanghai 200093)
出处
《环境工程》
CAS
CSCD
北大核心
2023年第S02期729-733,共5页
Environmental Engineering
基金
上海市社科规划课题“数字化地标与城市形象的融合机理与实践策略研究”(2021XSL019)
