摘要
培养学生职业素质、提升职业能力是应用型课程教学的重要目标。市场营销课程教学改革以能力培育为先导,结合线上线下混合式课堂教学,整合课内实践、企业实践、学科竞赛三类重要的实践教学形式,探索实践教学与理论教学之间的逻辑联系、能力驱动型教学设计原则以及课程教学改革的实施策略,构建理实一体化教学生态,提高市场营销课程教学效率。
Cultivating and improving the occupational quality and skills of the students are important goals of application-oriented curriculum.With ability cultivating as the forerunner,teaching reform of marketing course combines online and offline blending classroom learning and integrates three important practice teaching forms:class practice,enterprise practice,competition.Furthermore,this subject explores three aspects:the logical connection between practical teaching and theoretical teaching,the principle of competence-driven teaching design and the implementation strategy of curriculum teaching reform.Ultimately,it constructs the teaching ecology of theory and practice integration in order to improve the teaching efficiency of marketing course.
作者
王冰
王雪颖
WANG Bing;WANG Xueying(Chengdu Technological University,Chengdu Sichuan,610031,China;Sichuan Vocational College of Finance and Economics,Chengdu Sichuan,610101,China)
出处
《创新创业理论研究与实践》
2023年第4期61-63,70,共4页
The Theory and Practice of Innovation and Enterpreneurship
基金
四川省社会科学重点研究基地、四川省教育厅人文社会科学重点研究基地-四川高等职业教育研究中心项目“线上线下混合式教学模式下学生职业能力培养实践研究”(编号:GZY21B19)
关键词
能力
素质
实践教学
理论教学
教学改革
市场营销
Ability
Quality
Practice teaching
Theory teaching
Teaching reform
Marketing
