摘要
在全域旅游视角下开展红色旅游产业融合发展研究,对促进红色旅游产业融合发展、提升产业综合效益具有重要的理论价值和现实意义.以红色旅游经典景区井冈山为例,首先阐述全域旅游和旅游产业融合的内在关系,然后对研究区红色旅游产业融合发展现状及存在的问题展开分析,最后以全域旅游为视角、实现利益共享为目标,提出促进井冈山红色旅游产业融合发展的策略:点轴带面全域发展、"红色+"产业融合发展、市场主体促进发展及技术支持创新发展.
The research on the integration and development of the red tourism industry from the perspective of holistic tourism has important theoretical and practical significance for promoting the integration and development of the red tourism industry and enhancing the comprehensive benefits of the industry.Taking Jinggangshan,a red tourist classic scenic spot,as an example,firstly,the internal relationship between comprehensive tourism and tourism industry integration is expounded.Then,the status quo and existing problems of the integration of red tourism industry in the study area are analyzed.Finally,with the perspective of global tourism and the realization of benefit sharing as the goal,the strategy of promoting the integration and development of the red tourism industry in Jinggangshan is proposed:the development of the point-axis and the whole area,the development of"red+"industry integration,the promotion of market entities and technical support for innovative development.
作者
朱东国
蒋晓煜
ZHU Dongguo;JIANG Xiaoyu(College of Business,Xiangtan University,Xiangtan 411105,China)
出处
《赣南师范大学学报》
2018年第6期108-111,共4页
Journal of Gannan Normal University
基金
湖南省社科基金项目(16JD63).
关键词
全域旅游
红色旅游
产业融合发展
holistic tourism
Red tourism
industry convergence development
