摘要
利用黄土高原地区3省6县的1237份农户调查数据,从计划行为理论角度出发,以水土保持耕作技术中的等高耕作为例,采用结构方程模型分析农户的技术采用意愿及代际差异。研究表明:(1)行为态度对等高耕作技术的采用意愿有显著的正向影响,新生代农户等高耕作技术的采用意愿受行为态度影响的程度更大。新生代农户更加关注等高耕作技术的生态效益,老一代农户关注经济效益。(2)主观规范对等高耕作技术的采用意愿有显著的正向影响,新生代农户等高耕作技术采用意愿受周围人群的影响程度更大。(3)感知行为控制对等高耕作技术有显著的正向影响,老一代农户等高耕作采用意愿受感知行为控制影响的程度更大。新生代农户关注技术操作的便利性和水土保持政策,而老一代农户关注技术风险和技术投入。(4)在行为态度、主观规范和感知行为控制三个潜变量中,行为态度对新生代农户等高耕作技术的采用意愿的影响程度最大,感知行为控制对老一代农户采用意愿的影响程度最大。
From the perspective of planned behavior theory,structural equation model was used to analyze the willingness of farmers to adopt technology and the difference between generations by taking contour tillage in soil and water conservation tillage technology as an example.The research shows that:(1)Behavior attitude has a significant positive impact on the willingness to adopt contour tillage,and the new generations’willingness is more influenced by behavior attitude.The new generations of farmers pay more attention to the ecological benefits of contour tillage,while the old generations of farmers pay more attention to the economic benefits.(2)Subjective norm has a significant positive impact on the willingness to adopt contour tillage,and the willingness of the new generations is more influenced by the surrounding population.(3)Perceived behavioral control has a significant positive impact on the willingness to adopt contour tillage,and the willingness of older generations is more affected by perceived behavioral control.The new generations of farmers pay attention to the convenience of technology and soil and water conservation policy,while the old generations pay attention to technology risk and investment.(4)Among the three latent variables,behavior attitude has the greatest impact on the willingness of the new generations to adopt contour tillage,and perceived behavioral control has the greatest impact on the willingness of the old generations to adopt high tillage.
作者
刘丽
郝净净
姜志德
LIU Li;HAO Jingjing;JIANG Zhide(College of History and Tourism Culture,Shanxi Normal University Linfen 041000,China;School of Economics and Management,Northwest Agriculture and Forestry University Yangling 712100,China)
出处
《干旱区资源与环境》
CSSCI
CSCD
北大核心
2020年第5期51-57,共7页
Journal of Arid Land Resources and Environment
基金
国家重点研发计划项目(2016YFC0503703)资助.
关键词
水土保持耕作技术
采用意愿
代际差异
计划行为理论
soil and water conservation tillage technology
adoption willingness
intergenerational difference
theory of planned behavior
