摘要
面对我国丰富的文化资源,需要充分发挥科技对文化建设的支撑作用,通过文化科技融合释放中华文化新动能。数字文化创新以文化遗产为首要对象,运用Citespace工具对文化遗产数字化领域的文献开展计量分析发现:在数字重建技术、文化大数据存量和数字创新工具平台三方面取得显著成效的基础上,设计学在数字文化生态中从边缘走向中心,肩负着创新数字文化的重任。设计参与的数字文化创新促进了对现有文化数据的加工和利用,提升了面向大众的用户文化体验,并且通过多维文化价值评估来平衡数字文化在产业性与公共性间的双轨创新发展。设计学科的参与不仅关注文化对象,而且关注创造关联,推动历史与当代、物理与虚拟以及多方文化主体间的良性互动,积极推进数字文化创新。
In recent years,various government ministries and commissions have successively issued relevant opinions and proposals,constantly emphasizing the supporting role of technology in cultural construction to release new drivers of Chinese culture through the integration of culture and technology.In consideration of the importance of cultural heritage in cultural value and the urgency of protection,it is usually the primary application object of digital methods.Based on the current overall development trend,this field has gradually shifted from digital preservation to digital cultural innovation,and the latter has also become an important task in China’s medium and long-term development plan.Adopting the research method of bibliometrics,combined with the results of literature research and typical cases in the industry,this paper sorts out the development context and perspective of digital cultural innovation,and clarifies the role and task of design in innovation.Firstly,from the literature review of cultural heritage digitization in the past twenty years,the changing role of design can be concluded as from the edge to the center.There are three stages in the digital field of tangible cultural heritage,which are the datalization of cultural heritage,the development of digital technology and data display,and the multiple data forms and in-depth data mining.There are four stages in the digital field of intangible cultural heritage(ICH),which are on-site field study and digital archiving of ICH,co-construction and dissemination of network-based digital platform for ICH,digital interactive experience of ICH based on kinesthetic and somatosensory technologies,and reflection on ICH digitization and research on sustainability.Taking these two fields into consideration,with the help of technology,digital culture has achieved remarkable results in three aspects:digital reconstruction technology,cultural big data stock,and digital innovation tools and platforms.On this basis,digital culture urgently needs a leap forward from quantity to quality,and tap the social application potentials more deeply.Under this goal,the application advantages of design are becoming more and more obvious.Its main fields of participation include applying immersion technology to improve the accessibility of digital culture,carrying out collaborative cooperation to promote the reuse of digital culture,and mobilizing public participation to promote the reflection of digital culture.Design has become an important part of participation in multidisciplinary and cross-disciplinary collaborative innovation.Secondly,design engagement drives a shift in the perspective of cultural concerns from objects to connections.According to bibliometric analysis,design participation in digital cultural innovation mainly includes six aspects.From the perspective of design innovation of the cultural experience for mass users,it includes three aspects:digital heritage information system design for differentiated user behavior,offline multi-sensory and cross-media interactive experience design of digital heritage,and IoT-based intelligent space design for cultural heritage.From the perspective of promoting the development of digital cultural ecology by design,it includes three aspects,namely,the digital narrative of cultural heritage based on community and history,the cultural consumption and digital marketing of digital heritage,and the evaluation and reflection of digital cultural value driven by technology.Through the processing and utilization of cultural data,the design enhances the creation of phygital experience integrating online and offline,and promotes the dual-track innovative development of digital culture between industrial and public through reasonable cultural value evaluation.Compared with many disciplines involved in the cultural heritage digitization,design participation is not only concerned with the value of cultural heritage as objects,but more importantly,with the creation of multiple connections around it,including the connection between cultural objects and historical background and contemporary society,the connection between physical objects and digital contexts,and the connection between different cultural subjects.
作者
郭寅曼
季铁
田启俊
Guo Yinman;Ji Tie;Tian Qijun(School of Design,Hunan University,Changsha 410082,China)
出处
《浙江大学学报（人文社会科学版）》
CSSCI
北大核心
2023年第1期30-43,共14页
Journal of Zhejiang University:Humanities and Social Sciences
基金
教育部人文社会科学研究青年基金项目(21YJC760023)
国家社科基金重点项目(20AG011)
湖南省青年科技人才项目(2022RC1034)
湖南省哲学社会科学青年项目(19YBQ037)
关键词
文化科技融合
数字化
文化创新设计
公共文化服务
数字文化产业
CITESPACE
知识图谱
the integration of culture and technology
digitization
design for cultural innovation
public cultural services
digital culture industry
Citespace
a knowledge graph
