摘要
运用管理学“共演战略”理论,结合中国主题公园现状展开分析,通过内与外、人与事多维度系统构建4要素,建立12个影响因素指标体系,采用DEMATEL方法,综合评价要素之间的直接影响与间接影响关系,对主题公园现阶段发展问题进行综合分析,为未来主题公园建设、发展、设计提出科学解决方案.通过研究为主题公园人才培养机制创新、主题公园IP资源创新、主题公园全产业链建设、主题公园市场管理机制创新、主题公园动态战略布局规划提供系统性决策依据和方法,整体性提升我国主题公园发展综合竞争实力.
By applying the"co-evolution strategy"theory of the Management Science,and in combination the practical status of theme parks in China,this paper carries out analysis,establishes an index system of 12 influential factors through the dimensions of inside and outside,persons and things,and based on 4 elements for system construction,comprehensively evaluates the direct and indirect influences among the elements by means of DEMATEL,and analyzes the development problems in the present stage of theme parks.Also,it brings forward scientific solutions to the construction,development and design of theme parks in the future.Through research,this paper provides a systematic decisionmaking basis and method for the talent cultivation mechanism innovation,IP resources innovation,total industry chain construction,market management mechanism innovation,dynamic strategy layout planning of theme parks,improving the integrated competitiveness in the development of theme parks in China on the whole.
出处
《文化产业研究》
2020年第1期308-320,共13页
Cultural Industry Research
基金
重庆市社会科学规划重点应用项目“重庆巴文化传承与产业发展研究”(2017ZDYY29)
