摘要
运用市场营销学的TPC理论和旅游地理学的DLC理论,对汉中市旅游新产品开发现状和存在的问题进行了分析,提出了汉中市旅游新产品开发战略的方向、原则和具体策略.
From the view of tourism new product development,using Total Product Concept(TPC) theory of Marketing and Destination Life Cycle(DLC) theory of Tourism Geography,this paper analyses the current situation and existing problems of new tourism product development in Hanzhong City of Shanxi Province.It also gives the orientation,principles,and the idiographic strategy on the new tourism product development for Hanzhong City.
出处
《襄樊学院学报》
2007年第2期63-67,共5页
Journal of Xiangfan University
