摘要
体育赛事市场化为赛事组织者和商业企业提供了沟通平台,为赛事的发展提供了资金保障。当前我国体育赛事收入来源主要集中在无形资产开发上。与奥运会、足球世界杯、NBA等无形资产开发程度较高的赛事相比,我国体育赛事无形资产开发存在下列问题:开发渠道单一;开发力度小;短期行为现象严重;开发目标企业发散。
The commercialization of sports events provides a communication stage for the organizers and business companies as well as the financial support for the development of the sports.Nowadays,the earning resource is mainly from the immaterial assets.Compared with those highly exploited events,such as Olympics,World Cup,NBA,the exploitation of sports events in China has the following problems: simple marketing channel,few financial support,too many short-term exploitations rather than long term ones,scattering t...
出处
《山西师大体育学院学报》
2008年第S1期23-25,共3页
Journal of Physical Education Institute of Shanxi Teachers University
关键词
体育
赛事
无形资产
Sports
events
immaterial assets
