摘要
过去,很多企业把目光投向20%的产品或客户,认为这是企业市场价值之所在。然而,随着互联网和电子商务的发展,那些看上去市场价值不高的产品,却也在创造着出乎意料的市场价值。我国的中小企业应该抓住这个发展机遇,实施长尾战略,加速发展。
In the past,many enterprises went to the vision 20% products or the customer,thought that this was the enterprise market value.However,along with the internet and electronic commerce s development,the product that seems the market value not high,is also creating the market value unexpectedly.The small and medium-sized enterprise should hold this development opportunity,implement long-tail strategy to achieve the acceleration development.
出处
《江苏经贸职业技术学院学报》
2008年第4期11-14,共4页
Journal of Jiangsu Institute of Commerce
关键词
中小企业
长尾
战略
small and medium-sized enterprise
long-tail
strategy
