摘要
消费者品位、技术的快速变化和竞争的激烈促使企业必须持续开发新产品和服务,从而满足消费者的需求。新产品开发是企业创造市场需求的主要途径,其实质是推出不同内涵与外延的新产品。企业开发新产品离不开创新,并需要对其开发过程进行有效的管理。树立创新管理理念、实施绿色管理、开展创新教育培训是提高企业市场竞争力的有效策略。
The enterprise can not be separated from the product development process of new innovation,new product development business process required for effective management.Consumer tastes,technology and the rapidly changing competitive,enterprises must continue to develop new products and services to meet consumer demand.In this paper,innovation and new product development in the meaning of an analysis focused on the development of new products to the whole process of innovation,and to explore how the theory of t...
出处
《黑龙江对外经贸》
2009年第7期86-87,共2页
Heilongjiang Foreign Economic Relations and Trade
关键词
创新
新产品开发
管理
innovation
the development of new products
management
