摘要
随着云南省第九次党代会做出了发展高原特色农业的战略部署,在云南省范围内,各地针对本区域地理、气候、物种等优势和特点,积极投身于高原特色农业的建设中。但是如何把优质的高原特色农产品推入市场,卖到好价格,实现其高价值,关乎高原特色农业的持续发展。本文认为采用目标市场营销战略的方法可以帮助优质产品实现其价值,促进农民增收。
As the ninth party congress made the development of agricultural strategic plan of Yunnan plateau characteristics,the regions had engaged in the construction of agricultural plateau characteristics around the geography,climate,species and other advantages and features.It relates to the sustainable development of agriculture plateau characteristics that how to sold a good price of quality of agricultural products and achieve its high-value.This paper argues that using the method of target marketing strategies that can help realize the value of quality products and increase farmers' income.
出处
《云南农业大学学报（社会科学版）》
2013年第S1期94-98,共5页
Journal of Yunnan Agricultural University(Social Science)
关键词
高原特色
农产品
目标营销战略
plateau characteristic
agricultural products
target marketing strategy
