摘要
本课题通过对西部地区地市党报的问卷调查和座谈了解 ,分析了西部地市党报面临的困难和机遇 ,得出了西部地市党报必须在夯实报业基础的前提下走集团化之路的结论 ,提出了大力推广跨地市报业协作、组建地市级综合性传媒集团。
In this research work, a questionnair was issued and an informal discussion was held on the Party nespapers of the municipalities in Western China. After they had analyzed the difficulties and the challenges of the newspapers, the researchers came to a conclusion that the newspapers associations must lay a solid foundation before forming groups. And meanwhile they put forward a proposal that cross-municipality cooperation of the press unions should be vigorously spread, comprehensive municipality news media groups be established and cross-municipality regional news media groups be founded as well.
出处
《湖南大众传媒职业技术学院学报》
2004年第1期81-87,共7页
Journal of Hunan Mass Media Vocational and Technical College
关键词
西部
地市党报
报业集团化
报业协作
development strategy, the Party newspapers of municipalities, West China
