情境因素对于顾客购买决策的影响(一个初步的研究) 被引量：21

Impact of Situational Factors on Shoppers' Buying Decision: An Initial Study

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摘要本文应用Logistic回归模型和在购物中心对顾客进行调查所得到的数据,分析了影响顾客购买决策的情境因素。结果显示:第一,在所有考虑到的十四个情境因素中,有六个对顾客的购买决策有显著影响。第二,在购物中心这样的购物场所中,影响食品购买与影响其它产品购买的情境因素是不同的。本文讨化了对于研究结果的应用。 Using logistic regression and data collected in a shopping center, this study examines the impact of situational factors on shoppers'buying decision. It found that, firstly, of the 14 situational factors considered, six had significant impacts on shoppers'buying decision. Secondly, the factors influencing the shoppers to buy food and to buy nonfood products were different in the shopping center. The implications of the findings were suggested.

作者庄贵军周南李福安

机构地区西安交通大学管理学院香港城市大学美国William Paterson大学

出处《数理统计与管理》 CSSCI 北大核心 2004年第4期7-13,共7页 Journal of Applied Statistics and Management

基金国家自然科学基金优秀创新群体资助项目(70121001)资助

关键词情境因素顾客购买决策市场营销 LOGISTIC回归分析 situational factor shoppers'buying decision marketing logistic regression

分类号 O212 [理学—概率论与数理统计]

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参考文献14

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