摘要
随着绿色营销逐渐成为国际上企业营销的主流 ,我国部分企业也开始关注绿色营销。但与国外相比 ,我国绿色消费观念薄弱 ;国内企业绿色产品生产少 ,绿色营销意识不强。为了更好地开展绿色营销 ,执行可持续发展战略 ,政府要根据市场机制修订、完善绿色法令和加强执行力度 ,促使企业实施绿色营销。
As green marketing becomes an international mainstream,it also attacts more and more attentions from Chinese companies.Comparison of green marketing practices in China and other countries suggest that in China,green marketing concept is not so widely accepted and deeply rooted as in other countries and that there are not as many green products as in other countries.Green marketing as a sustainalbe development strategy for Chinese companies,its improvement depends on the government's establishing,revising workable green bills to guarantee that all companies be counply with them.
出处
《财经理论与实践》
CSSCI
北大核心
2004年第5期108-111,共4页
The Theory and Practice of Finance and Economics
关键词
绿色营销
绿色消费
绿色产品
可持续发展
政府
市场机制
Green marketing
Green consumption
Green products
Sustainable Development
green bill
