摘要
通过对CIS的涵义、系统构成和功能的考察,以及对河南省旅游业的发展现状分析,作者认为河南旅游业要想改变现状,走出家门,有必要导入CIS战略,并提出河南旅游业发展的CIS战略构想。
This essay introduces CIS,and analyzing development situatio of tourism in Henan Province.The author things that Henan wants to change development situation of tourism, and go out home.it isnecessary that we intruduce CIS strategy into Henan tourism, and put out CIS strategy imagine of Henan tourism.
出处
《安阳师范学院学报》
2003年第5期91-93,共3页
Journal of Anyang Normal University
关键词
CIS战略
河南旅游
品牌产品
旅游形象
CIS strategy
tourism of Henan Province
famous produce
image of tourism
