摘要
研究了在零售市场价格上涨环境下供应链的渠道协调政策:中期退货与期终退货策略.结果表明:在合理设计批发价格和退货折扣模式下,两种策略组合能够实现总体的协调,并保证双赢的结果,而且给出了一组协调机制.结论拓展了Terry对价格下降环境下的渠道协调机制的研究结果.
This paper examined the channel policies that midlife returns (M) and end-of-life returns (E) are used in price increasing environments. Midlife returns allow retailer to return units partway through the life cycle at some rebate. Our results display that, if the wholesale prices and the return rebates are set properly, then EM combining policies can achieve channel coordination. Furthermore, such policies are sufficient to guarantee both coordination and a win-win outcome. These results enlarge the Terry's about the price decreasing environment.
出处
《管理科学学报》
CSSCI
2004年第5期24-30,共7页
Journal of Management Sciences in China
基金
国家杰出青年基金资助项目(79275002)
电子科技大学青年基金资助项目.
关键词
渠道协调机制
供应链管理
中期退货
期终退货
channel coordination
supply chain management
midlife return
end_of_life_return
