摘要
应用波士顿咨询集团的波士顿矩阵法,在对安阳市入境游客数量分析的基础上,建立安阳入境旅游市场竞争态模型,并对来安阳的国际游客的市场占有率和增长率进行了量化分析,针对安阳在开发入境旅游市场方面存在的问题,提出了一些具体的解决方案和建议。
Based on the method of Boston Consulting Group,The paper analyses the number of inbound tourist in Anyang and the setup of the inbound tourism market of Anyang. The existing problems of developing foreigners market in Anyang were found on the base of analyzing the market possession ratio and market increase ratio of foreign tourists that come to Anyang; then the solution and suggestion that exploit inbound tourism market for Anyang were given.
出处
《安阳师范学院学报》
2004年第5期78-80,共3页
Journal of Anyang Normal University
基金
国家自然科学基金资助项目(40271037)
关键词
安阳市
入境旅游
开发对策
Anyang
Inbound Tourism Market
Contermeasure
