摘要
入世以来,尤其是新经济的发展,旅游业遇到了前所未有的良好发展机遇,同时也迎来了高度竞争的市场环境.为此,旅游业必须进行深度开发,以增强旅游企业的竞争实力和发展后劲.本文探讨了深度开发旅游产品的一种有效途径———品牌开发的基本问题,分析了旅游品牌开发的意义、现状及对策,就开发旅游品牌作了初步思考.
After entering WTO, especially with newly economy development, tourism has met a prefect development opportunity and a highly competed market environment. So tourism must be exploited deeply in order that its competition strength boosted up gradually. This paper probes into an effective approach exploiting tourist products, which is a basic problem of the famous brand. At the same time, this paper analyzes the significance and measures of the tourist famous brand exploitation, and ponders preliminarily how to exploit tourist famous brand in the future.
出处
《安徽师范大学学报（自然科学版）》
CAS
2004年第3期343-346,共4页
Journal of Anhui Normal University(Natural Science)
