摘要
藏区拥有丰富的旅游资源 ,但是目前对藏区旅游资源的开发多集中在反映自然和人文风光的实体性景观上 ,而对各种景观中蕴含的文化内涵开发不够。本文从旅游文化消费市场的需求出发 ,探讨如何挖掘藏传佛教的旅游文化价值 ,开发出具有地方特色、民族特色、宗教特色的藏区旅游文化品牌的问题。
In spite of abundant tourism resources in Tibetan-inhabited regions, the majority of research has been currently focused on the nature and artificial landscape and the tourism culture domain is hardly involved. Tibetan Buddhism has an impressive influence on Tibetan society. Moreover, it is also an important tourist culture resource. Based on the analysis on the Tibetan Buddhism and the demands of the consumed tourism culture, the methods to develop the tourism culture resources of the Tibetan Buddhism were discussed, and the suggestions to create the famous brand of the tourism culture that is characterized by the localization, nationality and religion were presented.
出处
《青海民族学院学报（社会科学版）》
2005年第1期15-19,共5页
Journal of Qinghai Nationalities Institute(Social Sciences)
关键词
藏区
藏传佛教
旅游资源
旅游文化
Tibetan-inhabited regions
Tibetan Buddhism
tourism resources
tourism culture
