摘要
品牌战略是企业战略的重要组成部分,如何全面认识品牌的内涵是企业制定品牌战略的前提。品牌是一个完整的动态实体,包括企业、消费者和时间三个维度,这三者之间相互联系,共同构成完整统一的品牌。
Brand strategy is an important part of a corporate strategy. How to fully understand brand connotation is the premise in framing brand strategy. Brand is an integrate dynamic entity including three dimensions as corporate, customer and time. The three dimensions are related each other and form and integrate brand.
出处
《商业研究》
北大核心
2005年第4期163-165,共3页
Commercial Research
关键词
品牌
企业维度
消费者维度
时间维度
brand
corporate dimension
customer dimension
time dimension
