摘要
教育具有准公共物品和服务的属性决定了其最优的提供方式是政府和市场相结合的模式,因而教育走向市场就成为必然。目前,社会办学、国外大学的进入以及教育资源的竞争,使得高校之间的竞争态势日趋激烈。高校要在激烈的竞争中脱颖而出必须精心塑造自己的独特品牌形象,定位对品牌塑造具有独特的作用。分析我国高等学校在定位方面存在的误区,并提出解决问题的思路,具有重要意义。
As the attribute with price-excludable public goods, it determines that its optimum offering way to education is the mode that the government combines with market. It is inevitable for education to move towards market. At present, school run by private, foreign entry and competition for educational resource between the universities, make the competition between the universities become fiercer. The university must mould its own unique brand image and positioning has great function in breeding brand image. So analyze the mistaken idea of positioning in the institutions of higher learning in our country and propose solving the thought of the problem.
出处
《襄樊职业技术学院学报》
2005年第1期26-29,共4页
Journal of Xiangfan Vocational and Technical College
关键词
高校
定位
误区
institutions of higher learning
position
mistaken idea
