摘要
品牌运营已经成为时代经济发展的一种潮流。品牌运营、品牌战略和决策选择对企业经营的成败具有关键作用。而我国企业对品牌观念的认识比较薄弱,必须走出这种误区。
Brand operation has become the trend of the economic development. Brand operation, brand strategy and the selection of decision play a crucial role in the enterprise management. However, in China, the concept of brand is so weak that it is necessary to lose the wrong idea.
出处
《襄樊职业技术学院学报》
2005年第3期34-38,共5页
Journal of Xiangfan Vocational and Technical College
关键词
品牌运营发展
品牌
运营
战略与决策
误区
development of brand operation
brand
operation
strategy and decision
