摘要
本文以Dabholkar的零售服务质量感知模型为基础,在对84位连锁超市光顾者进行问卷调研的基础上,证明了Dabholkar的模型并不完全适用于测量我国连锁超市光顾者对连锁超市服务质量的感知,从而对模型进行了变量修正,提出了改进模型。通过对126位连锁超市光顾者的调研,利用信度效度分析及验证性因子分析的方法验证了所提出模型的合理性。
Based on Dabholkars perceived service quality m odel for retailers, this paper confirms the above model is not wholly applicable to China according to the result of a survey from 84 consumers. We then make re visions and develop an improved model. The revised model is tested to be suitabl e to measure the perceived service quality in China by means of reliability and validity analysis and confirmatory factor analysis.
出处
《当代经济科学》
CSSCI
北大核心
2005年第3期73-78,111,共7页
Modern Economic Science
基金
国家自然科学基金项目(70272023
70271026)资助。
关键词
连锁超市
服务质量
测量模型
Supermarkets
Service quality
Measurement model
