摘要
本文从形象、信誉、沟通和创新角度对公共关系的核心价值进行了分析,认为公共关系对社会的经济发展起着重要的作用,可以降低企业的运营成本并实现企业竞争战略,满足企业经济发展目标的需要。
From the perspectives of image, credit, communication and innovation, this thesis makes an analysis on the core value in public relation （PR）. It holds that PR plays an important role in economic development. PR can reduce the operational cost of enterprises to achieve the competition strategy of enterprises and meet the requirements for the economic development objective of enterprises.
出处
《北京工商大学学报（社会科学版）》
北大核心
2005年第4期28-30,共3页
JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES
关键词
公共关系
组织形象
诚信原则
沟通公众
创新活动
public relation （PR）
organization image
good faith principle
mass communication
innovative activity
