摘要
从品牌的概念和内涵出发,探究了城市品牌和商品品牌的内涵,并将两者加以比较,从中找出它们的联系和区别,为城市形象塑造的研究提供了理论基础和铺垫。
This article ,based on the conception and concent of famous trade mark,presents a detaild compreliension and illustration of city mark and commodity one. It sets up a comparison to detect the difference and links between then,hoping to provide theoretical basis and lay foundation for city figuring and research.
出处
《包装工程》
CAS
CSCD
北大核心
2005年第4期209-209,216,共2页
Packaging Engineering
关键词
品牌
城市
商品
联系
区别
Famous band
City
Commodity
Link
Difference
