摘要
奥运项目的市场基本要素包括市场主体,市场客体,市场载体和市场媒体。它们共同构成完整的市场体系。市场主体包括商品生产者、消费者、为买卖服务的中介人。市场客体即进入市场进行交易的有形和无形商品,这主要是指各奥运项目和相应的服务,客体开发实施重点在于健身娱乐市场和竞赛。奥运项目市场载体是有商品交易的空间、地点、物质技术、设施等,竞技水平需要市场载体才能表现出来,但市场载体比较薄弱。资金、价格、信息和电视等媒介构成奥运项目市场媒体,体育媒体推进奥运市场发展。
The market basic factors of the Olympic events mainly include the market main body, market object, market carrier and market medium, which is together composed of the whole market system. The market main body consists of goods producers, costumers, service mediators for purchase and sales. The market objects refers to the tangible and potential commercials entering the market. The market carriers of Olympic events are the space, place, material techniques, and facilities of commercial trades. The competitive level needs market carriers to embody. However, market carriers are somewhat insufficient. Such media as funds, price, information, and TV compose market media of Olympic events, the sport media promote the development of Olympic markets.
出处
《北京体育大学学报》
CSSCI
北大核心
2005年第8期1050-1052,共3页
Journal of Beijing Sport University
关键词
奥运项目
基本要素
市场体系
the Olympic events
basic factor
market system
