摘要
改革开放以来,我国某些社会阶层的消费行为呈现出符号化、时尚性、讲究身份象征等倾向,即所谓“符号性消费”。本文从“雅虎中国”网的一项调查入手,通过云南元阳梯田案例,证明这一现象在旅游消费行为中也客观存在。某些旅游者认为,旅游是一种时尚追求,选择到哪里旅游、怎样旅游,都能体现出人们对自己社会角色扮演的定位和评价,以及对自己地位区隔的认可和接受。这种“符号性消费”行为对旅游地的社会建构意义应该引起关注。
Since the implementation of reform and open policy, the phenomenon of symbolic and fashionable consumption has been observed in some Chinese social classes. This article starts from a survey by ＂Yahoo China＂ and proved the existence of this phenomenon by using the terraced fields in Yunnan as a case in point. It is found that some tourists believe that tourism is a kind of sumption behavior deserves seeking enough attentions due action for fashion, to its significance personal on social taste and social status. The symbolic conconstruction of tourist sites.
出处
《旅游科学》
CSSCI
2006年第1期28-33,共6页
Tourism Science
基金
广东省哲学社会科学规划项目(批准号:05H02)的阶段性成果
关键词
旅游者
元阳哈尼梯田
符号性消费
时尚
tourist
Yuanyang Hani terraced field
symbolic consumption, fashion
