摘要
通过文献资料调研、比较研究等方法,分析我国体育无形资产的相关研究,梳理体育无形资产开发和利用的主要因素。研究认为,我国体育无形资产的开发应当借鉴国外体育无形资产经营的已有经验,结合我国开发过程中的实际情况,从政治经济、法律保护、评估核算、市场营销等方面分析,制定体育无形资产开发的战略。
Through using the method of literature investigation and comparative study, this paper analyzed the relevant research of sport intangible asset in China and explained the main factors of exploitation. The exploitation of our sport intangible asset should use the experience of foreign one for reference and combining the practical condition ,the developing strategy is set up based on marketing ,polity and economics ,law protection ,evaluation and check up.
出处
《中国体育科技》
CSSCI
北大核心
2006年第4期120-123,共4页
China Sport Science and Technology
关键词
体育产业
无形资产
开发
中国
sport industry
intangible asset
development
China
