摘要
政府公关是政府公共管理的重要内容。新时期里,加入WTO、政府职能转变、公共危机的频频出现以及构建和谐社会都迫切要求政府重塑自身形象。政府公关是重塑政府形象的重要途径,其主要任务包括树立全员公关的意识、树立“公众利益至上”的行政理念、有效处理各种信息、公开政府工作人员的有关情况等。
The government＇s public relations are very important in public administration. Because of the facts that we joined in the WTO, that the government＇s function has been changed, that public crisis frequently appeared, that we are building harmonious society, we should reestablish government＇s image. It＇s an important way to carry out public relations for reestablishing government＇s image. The government＇s public relations include four parts. The first is to foster the idea of ＂whole- - public relations＂ ; the second is to cultivate administrative idea of ＂the public - - first＂ ; the third is to deal well with the information; the fourth is to make the government employees known to the public.
出处
《新疆财经学院学报》
2006年第3期32-35,62,共5页
Journal of Xinjiang Finance & Economy Institute
关键词
政府形象
政府公关
和谐社会
Government＇s Image
Government＇s Public Rdations
Harmonious Society
