摘要
体育节目以其激烈对抗、悬念跌生的鲜明个性成为当今付费电视的重要卖点。从付费电视与体育产业、付费电视与体育频道的关系探求付费体育频道的生存与发展空间,寻找付费体育频道营销因素和运行机制,由此构建付费体育频道的赢利模式。
Sports programs have become the important point of sale with distinct characteristics and fierce antagonism of the competitions. This paper attempts to probe into the operation system of the paid sports channels and set up the profit-making mode through the relationships between paid TV and sports industry, relationships between TV and sports channels.
出处
《武汉体育学院学报》
CSSCI
北大核心
2006年第8期27-30,共4页
Journal of Wuhan Sports University
