摘要
标志是传达信息最精练的图形语言。任何企业、机构、团体要想获得社会的了解和认识,将其管理理念与品牌意识传达给公众,就必须通过视觉形象的传播来达到目的,特别是在标志设计中的汉字图形化运用,蕴涵着深厚的中国文化底蕴,并具有鲜明的时代特征和强烈的民族性。
The symbol is the most concise graphical language which transmits information. If any enterprise, organization, or association wants to obtain social understanding and recognition, and transmits its management idea and brand consciousness to the public, it must achieve the goal through the visual image dissemination, especially the Chinese character graphic utilization in the symbol design, which contains deep Chinese culture inside, and possesses the bright time signif cance and the intense national characteristic.
出处
《金华职业技术学院学报》
2006年第5期47-49,83,共4页
Journal of Jinhua Polytechnic
关键词
标志设计
演变规律
汉字图形化
运用效应
symbol design
evolution rule
chinese character graph
applying effect
