消费行为代际影响与品牌资产传承研究述评被引量：25

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摘要本文回顾了西方营销学界对消费行为代际影响的研究进展,介绍了相关研究现状,重点从代际影响的表现和测量、代际影响的决定因素和形成机理,以及代际影响的持续和减弱等三大方面梳理了相关研究成果。作者特别总结了代际影响与品牌资产传承的相关研究,以及代际影响的测量方法,最后为国内开展这方面研究提出了若干命题。

作者何佳讯

机构地区华东师范大学商学院

出处《外国经济与管理》 CSSCI 北大核心 2007年第5期47-53,F0003,共8页 Foreign Economics & Management

基金国家自然科学基金重点资助项目<中国本土品牌成长创新研究>(编号:70632003)

关键词消费行为代际影响品牌资产品牌偏好

分类号 F270 [经济管理—企业管理]

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参考文献20

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