摘要
随着信息社会的到来,建立在网络和信息技术基础上的精准营销模式将是现代企业营销发展的方向。基于这一论断,本文对精准营销体系中的重要组成部分——广告传播进行探讨,分析了其三个核心要点,主要的传播方式及对比传统广告传播的特点和优势,并预测了其发展前景。
Along with the arrival of information society, the precision marketing, which based on the technique of network and information, will be the direction of the development of the modem enterprise marketing. According to this theory, advertisement communication of the precision marketing and three core points are discussed. Key communication means and its characteristics and advantage are analyzed. At last development trend is predicted.
出处
《济源职业技术学院学报》
2007年第2期25-28,共4页
Journal of Jiyuan Vocational and Technical College
关键词
精准营销
广告传播
精准传播
precision marketing
advertisement communication
precision communication
