摘要
面临来自多方面的竞争,中国松香产业要在国际市场上提升竞争力,需要发挥资源丰富和劳动力廉价的优势,实行成本领先战略;在市场细分的基础上,集中优势和力量稳固已有的市场,扩大高附加值产品市场份额,实行目标集聚战略;整合松香产业链国内、国际资源,实行合作伙伴的竞争战略。
In face of competitions from all aspects, Chinese rosin industry should carry out certain strategies to improve its competitive power in the international market. First, we need to take advantages of rich resources and cheap labors, and use cost division, we should focus on advantages and strength leading strategy. Second, based on market subto steady existed market, value products quotient, and practice target centralization strategy. Third, we mestic and international resources industry chain, and put collaborators strategy enlarge high appended need to integrate dointo practice.
出处
《林业经济问题》
北大核心
2007年第4期345-348,共4页
Issues of Forestry Economics
关键词
松香产业
竞争优势
竞争战略
gum rosin industry
competitive advantage
competitive strategies
