摘要
主要采用文献资料法、逻辑推理法等研究方法,以消费者行为学理论为基础对体育消费行为理论进行探索,首先对将"体育消费"纳入"体育消费行为"研究范畴的必要性进行了阐述,其次对体育消费行为进行了概念界定及分类,最后尝试建立起体育消费行为系统动态模型。其研究目的是对体育消费行为理论进行探索,为体育消费行为的实证研究构建理论支撑,改变现有的体育消费研究缺乏理论支撑的现状。
By using the methods of documentary, logical deduction, the sports consumption behaviour theory was explored basing on the consumption behaviour theory. Firstly, the necessity of taking ＂sports consumption＂ into the research field of ＂sports consumption behaviour＂ was expounded, Secondly, it＇s conception is defined and classified. Lastly, the systematical dynamics model of sports consumption behaviour is attemptting to be established.The aim is to explore the theory of sports consumption behaviour and providing references for demonstration research, especially, change the existing actuality that lack of theory support.
出处
《广州体育学院学报》
北大核心
2007年第6期50-53,共4页
Journal of Guangzhou Sport University
基金
广东省社科基金项目<珠江三角洲地区社会阶层体育消费研究>(项目编号:0510-01)理论部分
关键词
体育消费行为
体育消费行为系统动态模型
体育消费行为决策
sports consumption behaviour, systematical dynamic model of sports consumption behaviour, sports consumption behaviour decision-making
