摘要
结合服装企业的特点,对如何建立服装企业竞争力评价指标体系以及如何对服装企业竞争力进行比较评价作了深入的探讨.在此基础上,引入竞争力比较评价矩阵,运用定量和定性的方法对不同服装企业的综合竞争力进行比较评价,为服装企业提供一种有效判断其综合竞争力薄弱环节的方法.
Based on the characteristics of fashion enterprises,it is discussed how to find a competitiveness evaluation index system of fashion enterprise and how to make a comparison between the competitiveness of different fashion enterprises. Then, a new method of competitiveness comparative matrix is put forward, both quantitative and qualitative methods are used to assess the general competitiveness of different fashion enterprises,in order to provide a method which can distinguish the weakness of the general competitiveness of fashion enterprises effectively.
出处
《西安工程科技学院学报》
2007年第6期779-783,共5页
Journal of Xi an University of Engineering Science and Technology
关键词
服装企业
竞争力
评价指标体系
比较矩阵
fashion enterprises
competitiveness
evaluation index system
comparative matrix
