摘要
采用调查法、专家访谈法、逻辑分析法和文献资料法,就十余年来我国体育学术期刊网站建设现状进行调查。依据各网站的管理权限、技术含量与网络传播自身的特性,将现有的体育学术期刊网站分为:自主型体育学术期刊网站和依托型体育学术期刊网站两个大类。分析发现我国大多数体育学术期刊所拥的网站是依托型网站。其局限性很明显:页面设计简单、栏目少,更新慢,缺少互动和个性服务,电子商务和广告经营更是无从谈起。就上述问题给出:把握体育学术期刊网站的重点发展目标,改善网络服务功能,形成特色与个性,实施品牌战略,提高自身的竞争力等发展对策。
Through survey, interviewing experts, logical analysis and gathering literature, the thesis writer surveys the status quo of the website construction for China＇s sports journals in recent ten years. According to the managing limits of authority, technical quotients and the features of e - transmission, the thesis writers divide present websites for sports journals into two types, namely, websites for self - reliant sports journals and those of dependent sports journals. Through analysis, the thesis writers find that the majority of China＇s websites for sports journals are dependent ones, with such obvious limitations as simple webpage design, limited columns, slow updating, lack of interaction and individual service, and shortage of e - business and commercials. Against this backdrop, the thesis writers propose such development measures as grasping the key developing goals of websites for sports journals, improving e service functions, constructing unique characteristic and individuality, implementing brand strategy and improving competitive edge.
出处
《成都体育学院学报》
CSSCI
北大核心
2008年第1期46-48,共3页
Journal of Chengdu Sport University
关键词
体育学术期刊
网站类型
电子出版
网络传播
品牌竞争力
sports journal, type of website, e - publication, e - transmission, brand competitive edge
