摘要
影视文化贸易已成为衡量一个国家"软实力"的重要指标,但中国影视文化贸易发展状况不容乐观,存在着文化贸易逆差巨大、影视产品进出口国家及类型过分集中、影视产业地位较低等问题。通过与美国等世界影视贸易大国进行对比,初步探讨了中国影视文化贸易逆差的原因,主要表现在:中国影视文化产业国际竞争力不足;文化产品本身难以满足市场需求;缺乏完善的融资机制;政府支持力度不够。
Movie ＆ TV trade has already become an important index of measuring the ＂soft strength＂ of a country while the situation in China＇s Movie ＆ TV trade has not been so satisfactory for a long time. This paper firstly presents the current situation of China＇s Movie ＆ TV industry, especially indicating that there is a huge deficit in China＇s Movie ＆ TV trade. Then, comparing with the leading Movie ＆ TV trade countries in the world such as America, it makes a primary exploration on the reasons why China has suffered such a deficit for so long time. The reasons are： the lack of international competence, the content of product unable to meet the demand of market, the lack of perfect financing system, and the shortage of support from the government.
出处
《国际经贸探索》
CSSCI
北大核心
2008年第3期65-70,共6页
International Economics and Trade Research
基金
教育部社科青年基金项目<从文化贸易逆差探究中国文化产业国际竞争力>(05JC790114)
关键词
影视文化贸易
贸易逆差
文化折扣
movie ＆ TV cultural trade
trade deficit
culture discount
